When we began the process of building Captivate – our podcast hosting, analytics and marketing platform, we chose the tagline “The World’s Only Growth-Oriented Podcast Host™“.
We did that because we have a vision. That vision is to give podcasters what they need to understand their audience and to help them to understand that what they do to build or engage with that audience has to be measured, interpreted and acted upon.
As a precursor to many of the features that we’re building for Captivate, we continue to create more and more foundational features that all of our podcasters can enjoy at no extra cost.
I don’t believe in charging you more for “Advanced Analytics”. To me, it shows a lack of innovation on a brand’s part when that is the case, if the only thing you have to ‘sell’ is the data that, I believe, a podcaster has a rightful claim to, well that’s a sign of bigger problems.
That is why Captivate includes and will always include as much data as we can give you about your podcast downloads on every plan.
That way, we can innovate and give you the bedrock that you need to succeed.
So today, I’m delighted to share that all Captivate podcasters can enjoy complete passthrough data from Spotify’s analytics system – “Spotify” will now show within your analytics dashboard as a place within which people listen – pretty sweet, huh?!
But not only that, we’ve released a huge upgrade to the listening platform data that we give you as a podcaster. You can now see the listening platform, device and the operating system that listeners use to consume your podcast.
Data includes:
- Listening App: Apple Podcasts, Overcast, Spotify, etc
- Operating System: iOS, Android, Windows, macOS, watchOS etc,
- Listening Device: Mobile App, Desktop App, Mobile Browser, Desktop Browser, Smart Speaker, Smart Watch etc
Also, we now track plays through your embeddable podcast player on your own website, your Captivate hosted website and specifically plays through Twitter, too.
And for the geeks amongst us, like me, we don’t track the Spotify bot crawling episodes to download to the Spotify cache so there are no skewed downloads here!
This is a free upgrade that has been rolled out to Captivate podcasters today.
We’re only just getting started – it might be time to take a look.
Mark
